Visual data mining techniques and tools for data visualization and mining tom soukup ian davidson on amazoncom free shipping on qualifying offers marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products visual mining tools introduce a world of possibilities to . Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products visual mining tools introduce a world of possibilities to a much broader and non technical audience to help them . Deriving new information and presenting it in a visual fashion are important these days in this lesson we will look at data mining data visualization and some visualization techniques that are . Visualization techniques for data mining various strengths of the human visual system and data mining tools but they must also collaborat e on the visualization and the visual data mining . Data mining and data visualization come under the field of data science which is an interdisciplinary field of computer science having statistics computing mathematics and several technical processes including different methodologies data mining is a part of data science where there will be a