Stakeholder marketing a cambridge marketing handbook cambridge marketing handbook stakeholder marketing terry nicklin ii publishers note every possible effort has been made to ensure that the information contained in this handbooks would not have come into being about the author. The series of 11 cambridge marketing handbooks were written by marketing practitioners to provide a broad but informed view of current marketing practice across a range of marketing disciplines which include products services planning pricing points communications digital law philosophy research stakeholders and distribution. Cambridge marketing handbook stakeholder examines the identification of stakeholders internal connected and external their ability to affect the organization and how organizations should relate to themit also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences. This handbook came about at the request of charles nixon co founder of cambridge marketing college the idea was to produce a series of practitioner level handbooks to supplement the teaching done by the college and for on the job reference this product marketing handbook is one in a series of handbooks for marketing practitioners and students. Add tags for cambridge marketing handbook stakeholder be the first similar items related subjects 2 marketing public opinion confirm this request you may have already requested this item please select ok if you would like to proceed with this request anyway linked data
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