The al qaeda franchise asks why al qaeda adopted a branching out strategy introducing seven franchises spread over the middle east africa and south asia after all transnational terrorist organizations can expand through other organizational strategies. The al qaeda franchise the expansion of al qaeda and its consequences barak mendelsohn employs numerous case studies to analyze the threat posed by al qaeda. By isaac kfir review of the al qaeda franchise the expansion of al qaeda its consequences by barak mendelsohn oxford 2016 in the al qaeda franchise barak mendelsohn offers an interesting view of al qaedas strategy over the last decade specifically what he describes as its franchising strategy. The al qaeda franchise asks why al qaeda adopted a branching out strategy introducing seven franchises spread over the middle east africa and south asia. The first attempt was in saudi arabia with the founding of an al qaeda branch in the kingdom al qaeda in the arabian peninsula and the merger with abu musab al zarqawis group jamaat al tawhid wal jihad twj organization of monotheism and jihad which operated in iraq following the us invasion
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