Brand nfl making and selling americas favorite sport user review not available book verdict this erudite study of the financial and cultural behemoth that is the nfl is worthy of a doctoral dissertation something oriard already has under his belt as a professor of american literature at . Professional football today is a 6 billion sports entertainment industry in this astute field level view of the national football league since 1960 michael oriard looks closely at the development of the sport and at the image of the nfl and its unique place in american life. 302 brand nfl provides an excellent history of the nfl it is sophisticated and accessible it is also more succinct than oriards previous football histories. Making and selling americas favorite sport michael oriard the university of north carolina press chapel hill brand nfl making and selling americas favorite sport michael oriard before it became a brand the national football league had an image in fact for most of its first half century the nfl had a serious . Brand nfl brand nfl making and selling americas favorite sport michael oriard with a new afterword by the author the university of north carolina press
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