Professional football today is an 8 billion sports entertainment industry and the most popular spectator sport in america with designs on expansion across th. Brand nfl making and selling americas favorite sport user review not available book verdict this erudite study of the financial and cultural behemoth that is the nfl is worthy of a doctoral dissertation something oriard already has under his belt as a professor of american literature at . Brand nfl has 50 ratings and 4 reviews katherine said this book was written by a former nfl player who became an academic its really interesting to r. Making and selling americas favorite sport michael oriard the university of north carolina press chapel hill brand nfl. Brand nfl making selling americas favorite sport by michael oriard chapel hill the university of north carolina press 2007 all that is solid melts into air captures an essential element of michael oriards brand nfl oriards reading of football is deeply ironic and ambivalent oriard views football as a powerful cultural force because it is real real men risk their bodies on the
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