Brand new china has 15 ratings and 2 reviews thiru said i read this book while rsearching for my thesis on advertising strategies in china provides a . The chinese love of colour traditional cultural themes calligraphy and wordplay all contributed to the development of a rich and attractive commercial and advertising art that flourished in china in the first half of the 20th century. One part riveting account of fieldwork and one part rigorous academic study brand new china offers a unique perspective on the advertising and marketing c. Brand new china advertising media and commercial culture review esther c m yau cinema journal 49 number 3 spring 2010 pp 159 161 review. Brand new china advertising media and commercial culture jing wang add to cart brand new china offers a unique perspective on the advertising and marketing culture of china she also examines the impact of new media practices on chinese advertising deliberates on the convergence of grassroots creative culture and viral marketing
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